Content Marketing

Let Five Percent take care of your content

Five Percent specialise in content marketing solutions and the creation of high quality content that’s not only compelling to the visitor but irresistible to search engines as well. Our creativity is applied to written contentemail marketing, video and social media, ensuring we tell your story and drive response. We can identify what kind of content would be most effective for your business and create a content marketing strategy for you – as well as create the content ourselves.

Get in touch today to find out about how we can help with your content marketing strategy.

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Five Percent - What is content marketing?

What is content marketing and why does it matter?

Content marketing is one of the most effective, practical, and useful digital marketing strategies that your brand can use.

It’s about getting the right information to the right audience at the right time. It means creating and distributing valuableshareable, and relevant content to attract, inform and engage your audience. High quality content should be produced with the ultimate objective of driving profitable customer action by influencing behaviour – converting prospects into customers, and customers into repeat buyers.

How content marketing benefits your business

  • Increases brand awareness
  • Helps you build credibility and authority
  • Improves Search Engine Optimisation (SEO) and site visibility
  • Drives traffic to your website
  • Converts into leads and sales
  • Builds trust with your target audience, in turn improving customer loyalty and retention
  • Transforms customers into evangelists who will tell others about your business

But what is content?

Content comes in many forms and sizes, such as:

  • Blog posts
  • News
  • Website content
  • Videos
  • Social media posts
  • Articles
  • Newsletters
  • Landing pages
  • Interviews
  • How-to guides
  • Thought leadership commentaries
  • Press releases
  • Surveys
  • FAQs

Content only performs well when people know about it

Every content marketing plan needs a strategy. Content is being created at such a huge scale that even great content can be lost in the noise online today. That’s why content needs to be unique, compelling and have a true purpose to be noticed – but also has to be well researched, planned and executed.